We’ve watched the Indian real estate industry evolve - from dusty site offices to WhatsApp groups, from Excel chaos to digital dashboards.
As the market grows, one thing is clear: PropTech is the future.
For India’s real estate developers and brokers, embracing modern tools isn’t a luxury anymore - it’s survival.
The PropTech Explosion
India’s PropTech market hit USD 1.2 billion in 2024 and is projected to reach USD 3.6 billion by 2033 (CAGR ~13.3%).
Globally, PropTech investments are growing at 15% annually, set to touch USD 16 billion by 2030.
Real estate firms are already adopting AI-enabled CRMs, virtual walkthroughs, blockchain, and automated sales galleries to stay competitive.
In India, over 89% of real estate businesses plan to adopt PropTech in the next five years — and 80% of buyers now begin their property search online.
Ignoring this digital shift means losing efficiency, transparency, and buyer trust.
Brokers & Developers Are Still Stuck in the Past
Despite this innovation wave, many brokers and regional developers are still using manual systems.
- Brokers rely on WhatsApp, PDFs, and Excel for listings, follow-ups, and buyer updates.
- Developers track inventory manually and lack real-time analytics.
- Virtual tours are available, but only a small fraction of brokers actively use them — even though 79% of buyers find them helpful.
The gap between enterprise developers using PropTech and regional players without it continues to widen.
Real Problems, Real Costs
Without integrated real estate CRM software or launch automation tools, inefficiencies multiply.
Chaotic Lead Management
Leads get lost in multiple chats and spreadsheets, resulting in missed calls and cold follow-ups.
Weak Buyer Experience
Static PDFs and inconsistent branding erode trust, while modern buyers expect 3D walkthroughs and interactive visualizations.
Sluggish Launch Journeys
Developers spend weeks on manual Digital Sales Galleries, disconnected pricing sheets, and scattered analytics — delaying project launches and increasing costs.
The result: wasted time, lower conversions, and lost opportunities.
The ROI of Going Digital
Embracing PropTech in real estate directly boosts business outcomes:
- Sales efficiency increases by up to 60%
- Operational errors drop by over 25%
- 67% of professionals report improved productivity
- 70% of real estate agents say technology improved customer experience
- AI-driven virtual tours and automation tools reduce site visits and accelerate bookings
The ROI is clear: PropTech adoption translates to higher efficiency, faster closings, and stronger brand trust.
Relata Is the Answer
At Relata, we’ve built purpose-driven PropTech solutions tailored for India’s real estate professionals — solving real problems, not just digitizing them.
BrokerSphere – Real Estate CRM for Brokers
A mobile-first real estate lead management tool and listing platform for brokers and channel partners.
With BrokerSphere, you can:
- Send branded smart links instead of PDFs
- Host virtual real estate walkthroughs
- Capture leads and track buyer engagement
- Access 200+ verified project listings across cities
Vistaire – Launch Automation for Developers
A project launch suite for real estate developers that merges your Digital Sales Gallery, guided walkthroughs, and live unit selection into a single interactive link.
- Manage inventory and pricing in real time
- Deliver immersive 3D visual experiences
- Integrate easily with CRMs like Salesforce and Zoho
Both are built for India - intuitive, affordable, and designed to close faster while building credibility.
The Choice Is Clear
PropTech isn’t a buzzword. It’s a movement.
It’s reshaping how deals get made, projects get launched, and trust gets built in Indian real estate.
Developers and brokers who adopt PropTech tools like BrokerSphere and Vistaire are already ahead — automating launches, enhancing customer experience, and creating measurable impact.
If you’re serious about efficiency, transparency, and growth — your next step is clear:
Upgrade with Relata.
Built for India. Built for results.
